Yes, it will blend

Thanks to Pim, we have become addicted to the greatest viral marketing campaign the web has ever seen, the Will It Blend? series of videos promoting Blendtec blenders.

The videos, well, the videos really have to be seen to be understood. I can’t even bring myself to attempt to describe their beauty. You simply have to see them for yourself.

The demo we watched at Costco wasn’t quite as much fun as the videos are, but we still enjoyed it. We chatted with the poor fellow who came up from southern Florida completely unprepared for the cold weather. He whipped up smoothies of course, but he also made boiling hot soup followed by ice cream that was frozen so hard that he could turn the blender jar upside down.

As to the blender, well, we love it so far. I browned a boneless skinless chicken breast. Mama Squirrel put turkey stock, a carrot, a hunk of onion, a clove of garlic, a stalk of celery, and an Anaheim pepper in the blender. After just three minutes, we had nice hot soup. We added the chicken breast and a couple of handfuls of tortilla chips and pulsed a few times. The chicken shredded nicely and the chips broke up just enough to add texture.

For dessert, we threw in an apple, some grapes, a splash of orange juice, some yogurt, and some ice cubes. I thought that there was a bit too much yogurt. Squirrelly, Jr., thought that there was too much apple. Regardless, we all thought that our smoothie was good enough to warrant more experimentation.

After just one meal we are very happy with the blender. Our next experiment with it will be to make our own flour and bread dough. We’ll let you know how that goes.

You may not be ready to plunk down big bucks to buy a magical does-it-all tool like the Blendtec, but you owe it to yourself to at least watch those videos. If I put the same link in a post three times, it has to be good.

Share this:

One thought on “Yes, it will blend

  • February 8, 2008 at 9:17 am

    The other day at work we were watching those clips in the conference room on the projector. I particularly like the one where he does an iPhone. Best use of an iPhone…Ever.

Comments are closed.